Sunday, March 4, 2012

The Taylor Swift Guide to Evangelization

Have you seen this?! Hat tip to the Christopher Closeup on this one! Check out the Taylor Swift Guide to Evangelization (very Salesian too by the way):

Taylor Swift is hugely popular. From 2006 to 2011, she sold over 20 million albums and 41.8 million singles.

She’s actually in the 2012 Guinness Book Of World Records for the Fastest Selling Digital Album by a Female Artist (source: Wikipedia). What’s that got to do with evangelization? If your message doesn’t resonate with people, no one will pay attention.
Taylor Swift has that attention thing down.
Roy Petitfils listed 10 things Swift could teach Catholics about evangelization. Here’s the first four on his list:
– Be real—Be yourself.
– Meet people where they are, not where you want them to be.
– Observe life, people (including yourself) and human nature closely. Try to understand what they really feel, what they hope for, what they long for (this really helps with the previous).
– Speak from your heart. It reveals your humanity. People are tired of talking, singing, preaching and commenting heads. They yearn to connect with the humanity, of others.
If you’re interested in effective evangelization, go read the whole thing.

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